Retail Branch Network Distribution Strategy
Retail Branch Network Distribution Strategy
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Problem Statement
Problem Statement
Bank's Retail Business had to pivot its model from mostly-physical and branch-based to mostly-digital or home servicing based.
Approach
Approach
Internal Analysis
External Benchmarking
Demographic Data compilation
Micromarket model buildup
Recommendations
Key Findings/Results
Key Findings/Results
Recommended new distribution strategy with new retail-specific branch formats, layouts, target micromarkets
Recommended focus on high-growth products for Retail clients
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