Corporate Branch Network Distribution Strategy
Corporate Branch Network Distribution Strategy
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Problem Statement
Problem Statement
Bank's Corporate Business had very high "chargeback" from Branch network. Wanted to diagnose ways to optimize & design way forward for corporate branches.
Approach
Approach
Internal Analysis
External Benchmarking
Demographic Data compilation
Micromarket model
Recommendations
Key Findings/Results
Key Findings/Results
Recommended new distribution strategy with new corp-specific branch formats, layouts, target micromarkets.
Recommended focus on high-growth products for Corporate clients
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